🔐 Data Privacy & Consent
- Get clear user consent before collecting data
- Follow GDPR and CCPA policies
- Provide opt-outs and transparent cookie notices
✅ Truthful Advertising
- Avoid misleading or exaggerated claims
- Disclose sponsored content and affiliate links
- Stay transparent with your audience
📸 Respect Intellectual Property
- Use original or royalty-free images/videos
- Give proper credit to content creators
- Don't plagiarize
🚫 Avoid Manipulative Tactics
- No dark patterns or hidden fees
- Don’t fake scarcity or urgency
- Respect user freedom to choose
🤝 Inclusion & Accessibility
- Use diverse and respectful messaging
- Make content accessible (alt text, contrast, readable fonts)
- Avoid stereotypes or exclusionary language
🌱 Sustainable & Honest Marketing
- Promote ethical products and services
- Avoid greenwashing
- Highlight real sustainability efforts
✅ Ethical marketing is not just good practice—it's a long-term brand strategy.
Build trust, not just traffic.