Digital Marketing Basics Course Structure (For Beginners)

Home » Blog » Digital Marketing Course » Digital Marketing Basics Course Structure (For Beginners)

This course is designed for individuals with little to no prior experience in digital marketing. It will equip you with the fundamental knowledge and skills to navigate the digital marketing landscape and start promoting yourself or your business online. It is free.

Course Duration:

  • This can be a 1-day workshop (6-8 hours) or spread over multiple evenings/weekends (2-3 weeks with 2-hour sessions each).

Course Modules:

Module 1: Introduction to Digital Marketing (1 hour)

  • What is digital marketing and why is it important?
  • Traditional marketing vs. digital marketing
  • Benefits of digital marketing for businesses and individuals
  • The digital marketing landscape (various channels and platforms)

Module 2: Building Your Online Presence (1.5 hours)

  • Setting SMART goals for your digital marketing efforts
  • Understanding your target audience (buyer personas)
  • Website basics: importance, types, and functionalities
  • Introduction to content marketing: creating valuable content for your audience

Module 3: Content Marketing Strategies (1.5 hours)

  • Different content formats (blogs, articles, infographics, videos, etc.)
  • Content creation process: planning, writing, and editing
  • Content distribution strategies: organic reach vs. paid promotion
  • Measuring content marketing success

Module 4: Search Engine Optimization (SEO) (1 hour)

  • How search engines work and how to rank higher
  • On-page SEO: optimizing website content and structure
  • Keyword research: finding relevant keywords for your audience
  • Off-page SEO: building backlinks and website authority

Module 5: Social Media Marketing (1.5 hours)

  • Importance of social media marketing in today’s digital world
  • Choosing the right social media platforms for your target audience
  • Creating engaging social media content (text, images, and videos)
  • Social media advertising basics: paid reach and targeting options

Module 6: Email Marketing (1 hour)

  • Building an email list and segmentation
  • Crafting effective email marketing campaigns
  • Email marketing automation tools and best practices
  • Measuring email marketing success (open rates, click-through rates)

Module 7: Introduction to Analytics and Reporting (1 hour)

  • Importance of tracking and measuring your digital marketing efforts
  • Introduction to popular analytics tools (Google Analytics, social media analytics)
  • Key metrics to track for each digital marketing channel
  • Using data to analyze performance and improve campaigns

Bonus Module (Optional):

  • Introduction to paid advertising (PPC) and different platforms (Google Ads, Facebook Ads)

Course Delivery:

  • A mix of presentations, discussions, hands-on exercises, and case studies.
  • Participants will have the opportunity to ask questions and clarify doubts throughout the course.

Course Materials:

  • Participants will receive a comprehensive course manual with key takeaways, resources, and additional reading material.

Contact Details

E-mail – (1) (2)

Mobile No. – 8900482833

Author Profile

Hey, my name is Anup Ain. I am a blogger and a digital marketing intern. I enjoy sharing my knowledge and experiences with others.